Description
Full color 9 1/2″ x 13 3/4″ ad that is for Hellmann’s Real Mayonnaise. This ad starts off with a man standing there with his left hand to his ear, trying to hear what is being said as the ad is saying “Page Your Man With This He-Man ‘Chef Salad’ with Real Mayonnaise“. It then shows a table that has been set with a Chef’s Salad, one with a variety of different things, and, next to it, there is a Chef’s Salad recipe along with an Appetizer Mayonnaise recipe. Then, this ad has a three-frame cartoon that is entitled a “Confirmed Salad-Hater Gets A Salad He Likes”. In the first frame, it shows a man eating dinner with two ladies. The man says “Sa-ay! I could eat salad like this every day in the week. It’s not just ‘rabbit’s food’ – and the dressing tastes RICH“. The lady who they are eating at s house says, “Don’t say ‘dressing,’ sir – that’s made with REAL Mayonnaise”. In the second picture, the two ladies are talking and the one asks “What do you mean, Mary? What’s the difference between ‘salad dressing’ and REAL Mayonnaise?”. Mary, the lady who responded in the first frame, answers “REAL Mayonnaise has No Starchy Filler in it! It’s ALL mayonnaise, like home-made, so it doesn’t turn watery when you thin it for a tossed salad like this”. The third picture shows two men talking on the train, the one man says “Here’s another article says you should eat salads every day. Wished I liked ’em”. The other man, the man in the first frame who was complimenting the lady on her salads, says “I used to hate ’em, too, but since my wife got hep to REAL Mayonnaise – boy, our salads taste swell”.
Source: May 20, 1940 Life magazine.
