Description
Three color 9 3/4″ x 13″ ad that is for Prestone Anti-Freeze from Eveready. This ad starts off with a picture of a very smiling man who says “Good Bye To All That!” as he stands in front of pictures of “Cracked Engine Block”, “Freeze-Up”, “Boil-Away” and another that just says “Replacing”. The ad headline asks you to “Get The Antifreeze That Ends Worry Now” and then goes into the text of the ad. “Put “Prestone” anti-freeze into your car now…and put worry out of your mind from now on! Unlike ‘dollar-a-gallon’ alcohol base anti-freeze, one shot of Prestone Anti-Freeze protects all winter long. Prestone anti-freeze contains no alcohol…no glycerine. It will not boil off. There’s no odor…no fumes…no chance of harm to your motor. Unlike new and untried “all-winter” types of protection, the dependability of Prestone anti-freeze has been proved. Literally billions of miles of carefree driving have definitely established that it will not plague you with foaming, leaking or corrosion. Prestone anti-freeze is used by the U.S. Army, Navy, Marines and 24 other Federal Bureaus. Made to an exclusive formula. Guaranteed in writing”. It was priced at $2.65 per gallon.
Source: October 25, 1940 Life magazine.
