Description
Full color 9 1/2″ x 13 1/2″ ad that is for Ritz Crackers and Kraft’s Cheez Whiz. The headline states that it is a “Quick and easy snack! Cheez Whiz on Ritz Crackers“. Below this is a picture showing a female hand spreading some of the Cheez Whiz onto a Ritz Cracker and placing the crackers on a serving plate. The ad text then says that you should “Try Cheez Whiz for all sorts of cheese dishes and snacks…fast!”. They claim that you could “Spread it. Right out of the jar you can spread Kraft’s new, creamy-thick Cheez Whiz…on crackers, toast, buns…fix a snack, rich in tantalizing cheddar cheese flavor in a jiffy” Also you could “Heat it. A few minutes over low heat, and Kraft’s Cheez Whiz becomes the most glorious cheese sauce you ever tasted”. Also, you could “Spoon it. Cheez Whiz melts the moment it touches hot food, so you just spoon its creamy-thick goodness onto hot, drained macaroni, for wonderful macaroni-and-cheese in a jiffy. Spoon it on hot cheeseburgers for super cheeseburgers. You’ve never had any pasteurized cheese spread with so many uses”.
Source: May 10, 1954 Life magazine..
