Description
Black and white 10″ x 13 3/4″ ad for Dial Bath Soap with AT-7. The ad shows a pretty lady bathing in a shower as she turns and smiles at us while covered with soap suds. As she is looking and laughing, the headline has her asking “What some ‘soaps’ aren’t”. She answers that “Some bath bars aren’t soap, they’re detergents. They’re apt to remove too much natural oil from your skin. But Dial is true soap. Cleanses thoroughly – but doesn’t overdo it. And only Dial has AT-7, most effective deodorant in any bath bar. Dial, the soap for people who like people!”.
Source: February 17, 1961 Life magazine.
