Description
Black and white 9 1/2″ x 13 3/2″ ad for Dial Bath Soap with AT-7. This ad has a mature-looking man standing there and looking out at everyone with his eyes nearly closed and his mouth open as he is soaped-up good enough to indicate that he has run out of soap. The ad headline asks “Only Dial?” and then states “Yes, only Dial. Because only Dial has AT-7, most effective deodorant put in soap. Millions rely on Dial, and only Dial to stop perspiration odor. No extra deodorant, either. Only Dial – the soap for people who like people”.
Source: June 29, 1959 Life magazine.
