Description
Black and white 9 1/2″ x 13 3/4″ ad for Lee Super Deluxe Passenger Tires. At the top, there is a drawing of a house being built and a car parked outside of the house with the shot highlighting the front tire with a wide whitewall. This was referred to as “Mr. Blandings Dream Tire” and, it was “protected against loss from tire damage by the Lee Tire Road Hazard Guaranty“. The text then claimed that “In front of his famous ‘dream house,’ Mr. Blandings tire is about to roll over a plank-full of wicked spikes. Three inches more and the life of a good tire may be shortened by many thousand miles. But – no loss to Mr. Blandings! For he has ‘dream tires’. Yes, behind every Lee Super Deluxe passenger tire is the Lee Road Hazard Guaranty. It covers defects in materials and workmanship for life, of course. But more than that, it covers road hazard damage of any kind, for a full fifteen months. Rim cuts, impact breaks, blowouts, damage from faulty brakes, wrong wheel alignment, underinflation – your Lee Guaranty includes them all. Only an unusual tire could rate this double guaranty. Only a very confident manufacturer could safely make it. Ride worry-free under this confident guaranty. Next time you need tires see your Lee dealer. He is one of more than 19,000 Lee dealers in the United States ready to equip your car with the tires that are good enough to double guarantee. Let him show you why Lee Tires give you Every Extra – Except Cost“.
Source: September 22, 1952 Life magazine.
