Description
Pontiac – Black and white 9 3/4″ x 13 3/4″ ad for 1940 Pontiac Special Six 4-Door Touring Sedan. Pictured in this ad is a light colored Pontiac that is stopped by the side of the road and the male occupant in this car is talking to a woman standing by the side as another couple are watching from the other side. There is a Price Tag in the upper right hand corner stating that it would cost “Only $783 For The Special Six Business Coupe”. As the headline tells us, “You’re missing something every day you wait!”. Or “A 1940 Pontiac owner wrote us recently, ‘I used to think that any car that would ‘take you there and bring you back’ was good enough for me. I realized how short-sighted I was. Why, for years I’ve been missing half the real pleasure and enjoyment of motoring without even knowing it!’ This statement is typical of the expressions of literally thousands of former small-car owners who now drive Pontiacs. Profit by their experience, and investigate Pontiac yourself. See how much you’ve been missing by not only having a big car – and all the advantages only a big car can offer. And don’t get the idea that you can’t afford a Pontiac. Owners from one end of America to the other say that this big Pontiac is actually just as easy to buy and just as economical to own as smaller cars! Step up to a Pontiac today and catch up with all you’ve been missing for years”.
Source: March 11, 1940 Life magazine.
