Description
Chevrolet – Black and white 9 3/4″ x 14″ ad for the 1940 Chevrolet. This was another ad that introduced another “Exclusive” item that Chevrolet had to offer. At the top of this ad, there is three lines of script that asks, “Can you do this with your steering column gearshift?“ and then there are three pictures below this, the first showing a woman with her hands on the steering wheel and the text says “Just touch it without removing your hand from the steering wheel…”. The second picture is showing a part attached to the engine and the ad says that you can “Feel a hidden power cylinder supply 80 per cent of the shifting effort – automatically…”. The third picture is of a smiling lady who is driving her Chevrolet very relaxed as the text says that you can “Sit back and let the gearshift do the work for you – instead of having to shift for yourself”. The text of the ad says that “Only Chevrolet has this Exclusive Vacuum-Power Shift – 80% automatic – only 20% driver effort. You won’t find it on any other motor car, regardless of price! The Greatest Advance Since The Self-Starter”. To the right of this, there is a list of features offered on Chevrolets for the price of $659 and up.
Source: March 11, 1940 Life magazine.
