Description
Three color 9 3/4″ x 13 3/4″ ad for Johnson & Johnson Band-Aid Sheer Strips. This is an interesting ad showing a little boy with his fist sitting on top of a box of Band-Aid Sheer Strips, holding a toy soldier on top of his fingers with the soldier’s rifle pointing toward his thumb which has a Band-Aid on it so, as the ad headline says, it is “Cushioned”. It then says that “Only Band-Aid Sheer Strips have this new soft, thicker pad with a fluffy absorbent filling. Helps keep the hurt from being hurt again. Cushions as it heals”. At the bottom of the box of Band-Aids there is a Band-Aid sitting there with the inner pad fluffed out and the ad says that it is “New pad cut open to show exclusive fluffy filling”.
Source: June 5, 1964 Life magazine.
