Description
Full color 10″ x 14″ ad for their 9 colors of ink using nine cats, each a color corresponding to one of the ink colors available, playing a game of baseball. The picture shows a black cat sliding into home as the green cat receives the throw, too late, and the white cat calls him safe. The headline calls Carter’s Ink “Safe! for your precious fountain pen!” and the text calls it the safest ink you can use and claims that it is as gentle as a kitten. The text claims that it dries fast, “just a few words behind your pen” and that it is deep-toned. The ad shows the nine different colors available both by the color of the cats and by the boxes illustrated with the color names listed. They show Washable Blue, Tulip Purple, Forest Green, Hunting Red, Beaver Brown, Raven Black, American Blue and Midnight Blue-Black.
Source: April 17, 1944 Life magazine
