Description
Mercury Monterey – Full color 9 3/4″ x 12 1/2″ ad has a Red Two-Door being driven through a forest of light colored trees. The ad headline calls this car a “Cure for Spring Fever!” and urges you to “Try this delightful tonic: a new Mercury. Sample the room, economy and pep that madeMercury famous. Now available in the popular-price range”. They are telling you that “The world looks brighter the moment you take the wheel…”. They claim that there are three Mercury’s in the popular price range: the Mercury Monterey, the Mercury Meteor 800 and the Mercury Meteor 600.
Source: April 14, 1961 Life magazine.
