Description
Mercury Colony Park – Full color 10″ x 13″ ad with the headline that shouts the question “How Much?”. Shown in the ad is a black wagon with wood trim stopped in front of a glass and brass building where the ladies in fur coats mingle with the men in suits. The text informs us that there has been a misconception about how expensive a Mercury really is. A survey revealed that many people felt that a Mercury must have been from $500 to $1500 more expensive that the best low price name car when, in fact, the difference is only $36. With the styling and reliability of a Mercury mistake can be understood so there is a model-by-model breakdown as to the price differences.
Source: January 18, 1960 Life magazine.
