Description
Mercurys – Full color 6 1/2″ x 9 3/4″ ad that explains “How Mercurys Sales Records can put Money in your Pocket”. The ad features three different Mercurys of different colors with a different message. The first one is a Green Two-Door with its top partway rolled back. The message under this picture says that “Mercury’s growth means you can save when you buy. With a 480% increase in Mercury’s on the road since 1946, Mercury dealers sell more cars per dealer than their competition. This higher volume means they have lower overhead expense per car sold, can give you a better deal – even on the Sun Valley shown above”. The second Mercury is a light-colored one with the convertible top all the way down. The message here says that “You save when you sell – The same feature that make Mercury so popular now help keep it in big demand. You can command a better price when you eventually trade. Proof? Mercury consistently leads its class for trade-in value according to independent national market reports of used-car prices”. The third Mercury is a red-one with the top all the way u, or maybe it’s not even a convertible. This one says that “It pays to own a Mercury. Its all-new 161-hp V-8 engine is one of the most efficient in our economy-famous history. You save as you drive. And you get new ball-joint suspension for even easier handling”.
Source: September 1954 National Geographic.
