Description
Mercury – Full color 10″ x 13 1/2″ ad for the big changes that were being made for 1949. There is a picture of a Green Four-Door with two occupants and enough room left over to seat a football team and a headline that identifies it as “Not a ‘new model’…the All-New Mercury“. There is a picture of a man in a brown suit preparing to open the trunk of an imaginary car with a headline that assures you that “This motoring miracle happens to you!”. Some of the claims made in the ad are “Go ahead! Trust your own eyes!”, “There’s magic at your fingertips!”, “Press toe…Presto!”, “Hear it – and believe it!” and “Sit back on that magic carpet!”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 28, 1948 Life magazine.
