Description
Full color 9″ x 13 1/2″ ad that illustrates that some of the same things they have worked on to make your car last longer have helped to make our equipment of war last longer. The ad has a picture of a little girl lying on the beach and looking up at the camera with a look of dismay on her face as she holds an empty ice cream cone and the scoop that, moments ago resided in her cone, lies undesired in the sand. The headline tells us that “Sand can spoil a lot of things” and the text reminds us that General Motors has, over the years, spent time and effort making the brakes, wheels and chassis more securely sealed from the sand seen on the everyday road. All the knowledge they had accumulated in peacetime was now being used to make equipment survive North African sandstorms, coral dust in the South Pacific and silica on European beachheads. The text continues by saying that our way of life allows our companies to refine such important skills and will allow “better things for more people in the greater America to come.”
Source: July 24, 1944 Life magazine.
