Description
Three color 5″ x 14″ ad for their Toys for Boys. There is a picture of a little boy, still in his pajamas, playing with his Model Fire Engine bringing the ladder up against the doorframe while another Fire Engine and a Construction Truck wait nearby. The headline asks “How thrilled can a little guy be?” and the text talks about how the steel construction that Model uses cause these toys to outlast others 3 to 1. The prices are said to be $12.95 to $15.95 although slightly higher in Western states.
Source: December 1, 1952 Life magazine.
