Description
Full color 10″ x 13 3/4″ ad that is for Zippo Lighters. This ad says that “Zippo solves 7 gift problems you haven’t even thought of yet” and there are seven different lighters waiting to be shown to you, each with a specific purpose in mind. #1 is for Anniversaries and it says that “Zippos make great anniversary gifts. Engrave a name and a date on them. Both you and the anniversary will be remembered for a lifetime. Slim high-polished chrome model $4.75″. #2 is for Weddings (June and it says that “Zippos for the wedding party. Make them personal with initials or names. Twenty years from now they will still be lighting. Every time. Even in the wind. Brush finished chrome $3.50″. #3 is for Birthdays and it asks “Got a lot of birthdays coming up in the next few months? Zippo lighters solve the problem of what to give. Sports model with lossproof lanyard. $5.00″. #4 is for Graduation (June) and it says that “A Zippo will probably outlast any other kind of gift. Zippos are made (and guaranteed) to last a lifetime. 10K Gold-filled $20.00″. The #5 says that it is for Bon Voyage which says that “Zippo lighters light anywhere. And they light every time. Even in the wind. Crisscross chrome. Slim. $6.00″. #6 is for Mother’s Day (May 14) which says that “A Zippo lighter is great for a lady. There’s not much to break down or go wrong. It lights. Every time. Even in the wind. 10K Gold-filled. Slim. $20.00″. And #7 is for Father’s Day (June 18) which says that “Men like Zippo lighters. They’re made to take a beating. They light. Every time. Even in the wind. Sports model. $4.75″.
Source: May 12, 1967 Life magazine.
