Description
Full color 10″ x 13 1/2″ ad for some of the selection of items that Ronson had to offer for Christmas 1952. Shown in this ad are the Ronson Adonis with prices starting at $10.95, the Ronson Juno Table Lighter with prices starting at $9.50, the Ronson Whirlwind with prices starting at $8.95, the Ronson Standard with prices starting at $6.95, the Ronson Princess with prices starting at $6.95, the Ronson Crown Hostess Set with prices starting at $30.00, the Ronson Pal Lighter-Cigarette Case with prices starting at $12.80, the Ronson Penciliter with prices starting at $10.40, the Ronson Minerva Table Lighter with prices starting at $12.50 as well as two Compressed Fuel Lighters. They show the Ronson Maximus from $12.50 and the Ronson Viceroy Table Lighter for $15.70. The text makes the claim that 77% of the people surveyed replied that if they received a lighter, they would want it to be a Ronson.
Source: December 1, 1952 Life magazine.
