Description
Black and white 9 1/2″ x 12″ ad has a photo showing a line of cigars that seem to get larger the closer they get to the viewer. The ad headline calls it “El Producto…the cigar that takes you back to flavor”. The ad says that “Back about ten years ago, cigars had a different taste. It came from tobacco that just wasn’t around any more”. It then tells how El Producto has “recaptured that taste with a special blend of selected tobaccos that took years of care and patience to develop. Our special aging and curing turns them into a smoke that turns back the clock to the flavor you fondly remember”. The words at the end of the ad question “How’s that for progress?”.
Source: November 22, 1968 & May 30, 1969 Life magazine.
