Description
Black and white 9 1/2″ x 13 1/2″ ad that tells us, over and over, that Regent will give you something extra, “at no extra cost”. It talks about the Crush-Proof Box preventing the “end-0f-the-pack limp”, the smooth, oval shape giving you “cooler, smoother smoking” and the 20% more graceful length which will supply you with “longer lasting pleasure”. These facts, in addition to being Multiple Blended gives you the assurance of “sheer pleasure”.
Source: September 2, 1946 Life magazine.