Description
Full color 9 1/2″ x 12 1/2″ ad for their Filter Cigarettes with Menthol Mist. The ad has a picture of what a desert oasis should look like, two palm trees with a small pool of cool water and beautiful flowers and healthy plants growing in the sandy soil. There are two people in this oasis, a man who is kneeling down by the water as he smokes his cigarette and a lady who is smoking her cigarette as she examines some of the orange flowers. The ad headline entices you to “Come to the Oasis…the only filter cigarette that’s Oasis Cool, Oasis Mild, Oasis Fresh”. The ad also tells us that “Menthol Misting makes it so” and then tells us that “Just as the mist of morning dew refreshes a flower – keeps it fresh all day – so Oasis mists and gently penetrates each strand of mild, ripe tobacco with menthol. The tobacco is soothed for the softest taste of all. The tobacco’s refreshed – so you smoke refreshed all day. Menthol misting makes it so. Come to the OASIS“.
Source: March 24, 1961 Life magazine.
