Description
Three color 4 3/4″ x 10 1/4″ ad for these long, long cigarettes. The ad has a picture of an opened pack lying on it’s side so it looks even longer than what it really is. The ad headline introduces it by saying “Presenting Long Johns for both sexes” and the ad claims that it is available in either Regular or Menthol for the same price as the 100mm cigarettes.
Source: December 8, 1975 Sports Illustrated.