Description
Black and white 10″ x 13″ ad that is filled mostly with information about Lark cigarettes. Starting with the headline it says that “Only a fraction of cigarette smoke is “tar” and nicotine. Most of cigarette smoke is gas. And only Lark has the Gas-Trap filter”. It then has a drawing of what this Gas-Trap filter looks like and the first statement in the text is that “If this is all news to you, we’re not surprised”. The text continues on and ends with a reproduction of a pack of their King Size cigarettes and their New 100’s.
Source: November 22, 1968 Life magazine.
