Description
Full color 7 1/2″ x 10 1/2″ ad for their Extra Milds. The ad has a picture of a driver in full racing gear standing next to a shite and blue Indy-style race car that is labelled Challenger. The driver has one foot on the left front tire and is smoking a Viceroy while wearing his racing gloves. The headline identifies “The Challenger. New Viceroy Extra Milds“ and calls it “The one cigarette with lowered tar but lots of taste”. The reader is urged to “Compare the taste with other low tar cigarettes…it’s really no contest”.
Source: May 20, 1974 Newsweek.
