Description
Full color 10″ x 13″ ad features two stick-figure horses with one having a body of a cigarette and the other having a body of a pack of Viceroy filter cigarettes. The text under the first figure asks the question “Does the taste of your cigarettes fade in the stretch” and answers with the claim that “Viceroy goes the distance. The good taste never quits”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 14, 1968 Life magazine.
