Description
Full color 9 1/4″ x 12″ ad for their Filter Tip Cigarettes. The ad has a picture of a couple sitting in their boat as they light their cigarettes. The boat seems to be in the water of the local bay and the man is holding a paint brush in the hand that is not holding his cigarette. The ad headline claims that “Viceroy’s got the Deep-Weave Filter and the taste that’s right!”. The claim is made in the text that “Viceroy is scientifically made to taste the way you’d like a filter cigarette to taste. Not too strong…not too light…Viceroy’s got the taste that’s right”. The text also challenges you to “Smoke all 7” filter brands to find out for yourself.
Source: May 1, 1964 Life magazine.
