Description
Full color 9 1/2″ x 12″ ad for their Filter Tip Cigarettes. This ad has a picture of a a foursome just finishing a round of golf on a sunny day. As two men drive away in their golf cart waving with the hands that are holding cigarettes a couple relive, with laughs, some of the better shots of the day. The ad headline claims that “Viceroy’s got the taste that’s right! not too strong…not too light..”. The ad throws out the invitation to smoke all 7 filter brands and see for yourself how Viceroy compares. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 9, 1963 Life magazine.
