Description
Full color 10″ x 13 1/2″ ad that shows another example of a person who would rather fight than switch. There is a picture of a wide-eyed lady with red-hair and a shiner under her left eye while she holds her lit Tareyton in her right hand. The headline asks you to “Join the Unswitchables” and suggests that you “Get the filter that made Activated Charcoal famous – and the taste that makes Tareyton sokers so aggressively loyal”. It shows the Dual-Filter with the white filter for clean taste and the charcoal filter for smooth taste.
Source: March 24, 1964 Look magazine.
