Description
Full color 10″ x 13″ ad that assures us that “Tareyton delivers the flavor…Dual Filter does it!” The picture has a male hand holding up an opened pack of Tareyton cigarettes while, behind that, is a small lake in the woods with a couple sitting in a canoe, the man fishing while the woman mans the oar. There is small writing that says “The Tareyton ring marks the real thing!” and larger that says that “Here’s one filter cigarette that’s really different”. They explain it by saying “The difference is this: Tareyton’s Dual Filter gives you a unique inner filter of ACTIVATED CHARCOAL, definitely proved to make the taste of a cigarette mild and smooth. It works together with a pure white outer filter – to balance elements in the smoke”.
Source: April 14, 1961 Life magazine.
