Description
Black and white 10″ x 14″ ad for their Filter Tip Modern Size Cigarettes. This ad is like another one from the year 1957 with the difference being that there is a lady wearing a dark coat holding a cigarette in her left hand facing away from the camera but turning her head back to stare with a sinister look at the reader. The headline assures us that “Mildness makes the Difference” and the text talks about having consistent fresh, clean, wide-awake taste because “You get a filter that really filters”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: March 18, 1957 Life magazine.
