Description
Full color 7 3/4″ x 10 3/4″ ad that shows two people, one couple, who have been riding bicycles on a spring day and have paused to smoke a Salem and, from what I know, the man has propositioned the woman. The ad has a headline at the top that reminds us that “Salem refreshes naturally!” and, at the bottom right side of the ad. is a white rectangular box that starts off with the words “Natural Menthol is why”. The box continues with the promise that “Salem uses only natural menthol” and continues with promises concerning their natural menthol.
Source: August 1972 Playboy.
