Description
Full color 9 1/2″ x 13 1/2″ ad that shows another person finding out why Philip Morris “is so much better to smoke”. The picture shows Johnny walking a tightrope while holding a large pack of Philip Morris English Blend. The banner says “Johnny on the Spot” and we see the Ringmaster and a Clown along with the dancing elephants and the entire crowd watching Johnny performing. The text says that the Ringmaster had asked why Philip Morris is so much better to smoke. Johnny came back with an explanation about it being scientifically proven that Philip Morris is “far less irritating to the nose and throat”. This, somehow, gives smokers of Philip Morris what smokers of other cigarettes only hope to get…“better taste, finer flavor, perfect smoking pleasure”.
Source: June 30, 1947 Life magazine.
