Description
Full color 7 3/4″ x 10 3/4″ ad for their Light 100’s. These cigarettes are “Longer, yet lighter” and there is a picture of two pair of hands, each holding a cigarette between the index finger and thumb to illustrate the difference. The longer cigarette can be seen to be a Pall Mall and the shorter cigarette has the word Winston printed on it. They claim to have “A third less tar than the leading filter 85” and they end up being “Longer, yet lighter”.
Source: April 1980 Playboy.
