Description
Three color 9 1/2″ x 12″ ad has a drawing of a Button with the words “I’m Particular” on it. Below that is the question for the readers “How about you?”. The ad then says that “If you, too, are particular about taste, you don’t have to wear a button to prove it! Simply smoke Pall Mall. Why? Because Pall Mall‘s natural mildness means just one thing: smooth, pleasing flavor. Flavor that’s blended in – over, under around and through the finest tobacco money can buy. Smoke a long cigarette that’s long on flavor”.
Source: September 4, 1964 Life magazine.
