Description
Three color 9 3/4″ x 14″ ad that is for Pall Mall Famous Cigarettes. This ad has a drawing of a group of people standing outside and under a tent and many of them are smoking and most of them are smoking Pall Mall cigarettes. The headline warns you to “Guard Against Throat Scratch enjoy the smooth smoking of fine tobaccos…the finest quality money can buy”. There is one hand in the front of the crowd that is reaching into a pack of Pall Mall cigarettes as the caption for this picture says that “Wherever you go, notice how many people have changed to Pall Mall in the distinguished red package – THE FINEST QUALITY MONEY CAN BUY”. The ad below this says that “Here is mildness you can measure. See how Pall Mall’s greater length of fine tobaccos filters the smoke on the way to your throat”. Then there are two pictures to the right of this. The first one says “1. Light a Pall Mall and notice how mild Pall Mall’s smoke becomes as it is filtered further through Pall Mall’s traditionally fine, mellow tobaccos. At the very first puff of your Pall Mall you will enjoy Pall Mall’s cooler, sweeter smoking. And your enjoyment of Pall Mall doesn’t stop there. After 5 puffs of each cigarette – or 10 – or 17 – your own eyes can measure Pall Mall’s extra length for extra mildness. Pall Mall’s greater length of fine tobaccos travels the smoke further on the way to your throat – filters the smoke and makes it mild. Pall Mall gives you a smoothness, mildness and satisfaction no other cigarette offers you”.
Source: June 1, 1953 Life magazine.
