Description
Black and white 13 1/2″ x 9 1/2″ ad for their Double Mellow cigarettes. There is a picture of a lady working on the assembly line where packages of Old Gold are rolling by and she says “Yes, Sir! no matter where you buy them, :Double-Mellow” Old Golds will reach you as FRESH as they came off the Cigarette Machine.” The reason for this is explained with the statement that “2 jackets of cellophane seal-in the Freshness of the Prize Crop Tobaccos in ‘Double-Mellow’ Old Golds“. The text also mentions the Double-Money-Back Offer that was previously made where they want you to buy a pack, smoke ten of the cigarettes and if you are not 100% satisfied, send the remaining ten cigarettes and the package wrapper for a refund of double the price of the full package plus postage.
Source: March 25, 1936 Grand Rapids Herald.
