Description
Full color 9 1/2″ x 12″ ad has a photo of a man at rest, lying on a grassy field with his parachute spread out all around him. He has his arms crossed and is enjoying an L & M cigarette. The ad headline claims that “This…is the L & M moment” and describes a parachute jump as “Big tension going up…only freedom coming down. And now you can relax with the full-bodied flavor only one cigarette delivers”.
Source: October 5, 1972 Life magazine.
