Description
Full color 9 1/2″ x 13″ ad that features two pictures that will help you decide to switch to L & M Filter cigarettes. The first picture shows a male hand beginning to put out a nearly full cigarette with water in the bathroom sink and the headline asks is the “Taste all gone after the first puff?”. The second picture shows a full pack of L & M cigarettes that has someone pulling one from the pack. The caption in this picture says simply “Switch to L & M“. The ad claims that “Every puff tastes good…as good as the first” and that “A balanced blend of quality tobaccos makes every puff of an L & M taste as good as the first. King Size & Golden 100’s”.
Source: November 22, 1968 Life magazine.
