Description
Full color 8″ x 10 3/4″ ad for Kool Filter King Cigarettes. The ad features three black-and-white photos of a man who is testing cigarettes for taste and seems unsure. Then, there is a color photo of him very happily enjoying a cigarette and the photo is placed just next to an opened pack of Kool cigarettes. The ad says that “A cigarette is a cigarette is a cigarette”. That is true. But then it says “(Except this one) this one’s a Kool, the only cigarette with the taste of extra coolness”.
Source: July 1968 Playboy.