Description
Full color 10″ x 14″ ad that is another in their “silly millimeter” ads. The ad shows a portly man holding two cigarettes in his hand. He has them equal at the bottom and the one cigarette is just a little bit longer at the top. He is indicating how long by holding two fingers on the other hand just a bit apart. He has a silly grin on his face as he indicates this distance. The ad says their cigarettes are “A silly millimeter longer than the 100s. It isn’t much. But wait til you taste it. It’s one better.” There is a picture of a pack of this cigarette lying on it’s side with a cigarette or two pulled out of the pack.
Source: February 23, 1968 Life magazine.
