Description
Black and white 9 1/2″ x 13″ ad that draws our attention to the “Chesterfield People” by telling us that “They like a mild smoke, but just don’t like filters (How about you?)”. Pictured in this ad are Byron Harvey, restaurant systems owner, Illinois, Elsie Frankfurt, designer sportswear and maternity clothes, Texas and Richard J. Gail, automotive performance engineer, Ohio. The text tells us that “If you like a mild smoke, but don’t like filters, try today’s Chesterfield King – mildest-tasting Chesterfield in 51 years. Vintage tobaccos – grown mild, aged mild, blended mild. Made to taste even milder through longer length. They satisfy”.
Source: August 14, 1964 Life magazine.
