Description
Black and white 9 3/4″ x 13 3/4″ ad for Westclox Inexpensive Watches. The headline in this ad shouts “From Westclox. Jeweled-lever watches that are reliable, shock-resistant, anti-magnetic and anti-inflationary. $12.95 to $37.95″. There is a picture of a man’s watch and a woman’s watch lying together just below these statements. The ad then claims that “There’s no reason why an inexpensive watch has to be a ‘cheap’ watch. So these aren’t. They’re made with jewels at every major friction point to prevent wear. And they have a jeweled-lever movement instead of a pin-lever movement. So they have greater accuracy, and keep running longer. They’re also great-looking, dependable, shock-resistant, and all things good watches are supposed to be. Except costly. A wide variety to choose from; men’s and ladies'”.
Source: October 10, 1969 Life magazine.
