Description
Full color 10″ x 13 3/4″ ad for the Electric Timex Watches. This ad shows two of these fine watches sitting right next to each other, a Man’s and a Woman’s and the headline introduces “The Electric Timex. You don’t wind it up, You turn it on”. At the top of the ad there is a headline saying that “Electric Timex Watches run on their own energy, not yours”. The text tells us that “You never have to wind them. So how do they run? On a revolutionary new idea. The energy cell. This tiny cell provides steady electric accuracy for a full year. Then you replace it. And you’re all set for another year of carefree time. The Man’s Electric Timex is waterproof, dustproof and shock-resistant. $39.95. The Lady’s Electric – the first of it’s kind in the whole world – is convenient, uncomplicated and simply beautiful. $50.00″.
Source: May 12, 1967 Life magazine.
