Description
Black and white 9 1/2″ x 13 1/4″ ad that is for the Elgin Datemaster Calendar Watch. The headline in this ad says it all, “An Elgin Datemaster makes every day as easy to remember as December 25th” and, below this, it shows a watch sitting there at 8:17 on the 25th. It then claims that “Christmas is the one day of the year most people don’t need an Elgin Datemaster calendar watch. Who doesn’t know when it’s December 25th? But how about the rest of the year? How many people do you know who are always asking someone for the date. If everyone had an Elgin Datemaster, no one would have to ask for the date. Not just because they’d have a calendar watch. But they’d have an Elgin. And Elgin has a 99-year history of making watches that work. All the time. The Elgin Datemaster pictured here is a part of that history. It’s self-winding with a 17-jewel shock-resistant movement, stainless steel case, luminous dial, sweep second hand and it’s waterproof. This Datemaster costs $49.95″. Boy, there were some pretty good deals in the past.
Source: December 3, 1963 Look magazine.
