Description
Black and white 9 1/2″ x 13 1/2″ ad that shows someone winning a Bulova “First Lady” Watch. This ad has a picture that shows a lady dressed up in a dark coat with a matching hat and wearing a white shirt with a pin holding it together and she is smiling very happily as she holds a blue ribbon in her right hand and holds up her left wrist to show her “glamorous Bulova ‘First Lady’“ watch. The headline tells us that “Happiness is winning the blue ribbon – and getting a Bulova watch“. The ad, then says, that “To make sweet victory a lasting triumph, there’s no gift like a watch – and no watch like a Bulova. Your jeweler will help you choose an elegant Bulova watch style to make a happy person even happier! He knows it’s a gift you can take pride in giving, take pride in owning, because it’s made with pride. Your jeweler knows, for example, that Bulova actually rejects more diamonds than all other watchmakers use. So each clear, fiery stone in a Bulova diamond watch has deep-dimension brilliance. Moreover, the same skilled hands that make the only electronic wrist timepiece, Accutron, also crete each dependable Bulova watch. Three hundred ninety-two stunning styles – from $25 to $2500″.
Source: November 6, 1964 Life magazine.
