Description
Full color 10″ x 13 1/2″ ad for their Self-Winding Waterproof watches. There is a picture of three men in a business situation and their movements at work are enough to wind their watches. The headline claims that “Every second of the day, every move you make winds your watch” and the text calls these “Completely carefree watches with working jewels inside to keep them always on time”. The bottom of the page shows four watches with descriptions and prices. We see the Bulova “23” for $75, the Ultra-Thin Bulova “23” for $85, the American Clipper for $49.50 and the Midnight Clipper for $71.50.
Source: October 19, 1959 Life magazine.
