Description
Black and white 5 1/4″ x 13 1/2″ ad for their Day-Driving Visor. This unique yet ill-fated device folded down into the driver’s view of the road ahead and filtered the Harsh Glare away so the drive became comfortable. Knowing that bright sunlight from the side is never a problem makes me wonder why this item is not still available in some mail-order catalog. The ad has a picture of a happy man driving his car with the visor down and claiming “Tired eyes after a long drive? Not me!” and the text explains the theory behind this product and mentions a price of $5.95 for the De Luxe and $3.95 for the Standard, and, surprisingly, both prices were “just reduced”.
Source: May 12, 1947 Life magazine.
