Description
Three color 2 1/4″ x 10 1/2″ ad for their several Fishing Lures. The headline says “What! Lazy Ike…again!” and the text tries to describe the successful feeling as another fish pulls on your fishing rod and the battle begins. Four different lures are shown with information and prices. The Deep Ike has a cost of $1.25, the Skitter Ike also sold for $1.25, the Bounce Ike was $1.25 and the Lazy Ike, depending on the size chosen, sold at prices from $1.10 to $1.75.
Source: April 1955 Outdoor Life.
