Description
Black and white 9 1/2″ x 13″ ad for their selection of Lures. The ad has a picture of a man standing in the back of a rowboat fighting with a fish that he has hooked on his line. The ad headline claims that you can “Hook that fish on L & S Lures with guaranteed natural minnow action” and the ad shows four of their more popular lures for casting or trolling. They show the Pike-Master ($1.45) with a length of 3 3/4 in. and a weight of 5/8 oz., the Baby-Cat ($1.30) with a length of 3 1/4 in. and a weight of 9/16 oz., the Bass-Master ($1.30) with a length of 3 in. and a weight of 1/2 oz. and the Panfish-Master ($1.15) with a 2 1/2″ length and a weight of 1/4 oz. The ad mentions their new Mira-Lures (pronounced “Mirra-Lures”) and shows the Model 10M Surface Model ($1.20) with a length of 3 3/8 in. and a weight of 3/8 oz. The ad also has a picture of Edwin Wantroba holding up a 42 lb Muskellunge that he caught using a Model 1532 Bass-Master and a picture of Mrs. E. H. Page holding up a 16 lb 4 oz Walleye that she caught using a Model 1542 Bass-Master. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: 1952 Sports Afield Fishing Annual.
