Description
Pontiac – Black and white 9 1/2″ x 13 1/2″ ad that calls attention to reasons that you should consider buying a Pontiac. There is a picture of a Dark Colored Four-Door Pontiac that has stopped and a couple is getting into the back seat while the couple in the front waits. The headline modestly claims that “It didn’t take America long to decide ‘it’s the most beautiful thing on wheels’“. A caption on the left of this picture claims that “Only from a great Modern Plant could come a low-priced car so fine” and the text is filled with words such as “unanimous”, “dominates”, “dependable”, “quality” and bargain”. There is a list in the ad that mentions the “Highlights of Pontiac Quality for 1935″ and these include Solid Steel ‘Turret-Top’ Bodies by Fisher, Triple-Sealed Hydraulic brakes, Speedlined Styling, Silver-Alloy Bearing Engines, 10-Second Starting at Zero, Knee-Action and Luggage and Spare Tire Compartment. It mentions too that prices for their Sixes and Eights were $615 and up.
Source: February 23, 1935 Saturday Evening Post.
